Privacy Policy

Last updated: 13/05/25

The following terms shall have the following meanings in this policy:

“Insrtd”, “We”, “Our” and “Us” means Burch Trading Ltd, trading under the name Insrtd, Registered Company Number 16408400 registered at 5 Brayford Square, London, England, E1 0SG.

“You” and “Your” refers to the customer.

Burch Trading Ltd, trading as INSRTD, respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website, www.insrtd.com.

1. Who We Are

We are Burch Trading Ltd, a UK-based company trading as INSRTD, selling adult intimate toys online. You can contact us at [email protected] for any privacy-related concerns.

2. What Data We Collect

We collect the following personal data:

Your name
Email address
Phone number
Shipping address
IP address

Payment data (e.g. card details) is processed securely by PayPal. We do not store or access this information.

3. How We Collect Your Data

We collect data when you:

Make a purchase
Sign up for our mailing list
Fill out forms on our site
Use our website (via cookies and analytics)

All the information you give us will be stored securely in our office and IT system.

4. Why We Collect Your Data

We process your data to:

Fulfil your orders
Provide customer support
Comply with legal obligations
Analyse website traffic (Google Analytics)
Send marketing emails (only with your consent)

5. Legal Basis for Processing

Under the UK GDPR, we rely on the following lawful bases:

Contract: To fulfil your order.
Consent: For email marketing.
Legitimate interest: To improve our site and services.
Legal obligation: For accounting and tax compliance.

6. Cookies

We use cookies to:

Enable site functionality
Measure and analyse site traffic (Google Analytics)

You can manage or withdraw cookie consent via our cookie banner.

7. Who We Share Your Data With

We only share your data with trusted third parties:

PayPal (payment processing)
Google Analytics (website traffic analysis)
Third parties to process your order including our courier partners

All partners are GDPR-compliant and only process data as instructed by us.

8. How Long We Keep Your Data

We retain your data:

For order and transaction records: 6 years (for legal compliance)
For marketing: until you withdraw consent

9. Your Rights

You have the right to:

Access your data
Correct inaccurate data
Request deletion (“right to be forgotten”)
Object to or restrict processing
Withdraw consent at any time

To exercise any of these rights, email us at [email protected].

10. Data Security

We protect your data with:

Secure (HTTPS) connections
Platform and plugin updates
Restricted access to customer data

11. Changes to This Policy

We may update this Privacy Policy from time to time. We encourage you to check back regularly for updates.

You have the right to lodge a complaint in relation to the processing of your data with the Information Commissioner’s Office, the public body responsible for information rights. More information can be found on their website at https://ico.org.uk, or you can write to them at:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF